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Connected Location Awareness Technology
The Global Mobile Alert (GMA) Location Intelligence technology is the first of its kind and can be deployed in a smartphone, as an enhancement to usage-based insurance (UBI) or licensed for connected navigation systems or in-vehicle telematics systems. GMA provides audible alerts when a moving vehicle approaches an intersection at a dangerous predetermined speed and is ideally suited to those circumstances when a driver is on a phone call or otherwise distracted. The objective of the application is to assist responsible drivers. (GMA licenses Navteq data.) Systems have been tested and are in development to enable a smartphone to be aware of the proximity of upcoming traffic lights and other potentially hazardous areas such as school zones and railroad crossings.
GMA’s location awareness technology is comparable to the Department of Transportation’s VII (Vehicle Infrastructure Integration) initiative to create connections between cars and roadside infrastructure in that both are intended to alert drivers to hazardous driving situations and prevent accidents. While GMA uses the map to enable the driver alerts, the VII initiative will eventually make use of digital short range communication technology (DSRC) which will require a module to be installed in all cars. While VII technology is years away from deployment, GMA’s location awareness capability is available today.
Source: Roger Lanctot, Senior Analyst Strategy Analytics
Red Light Alert
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A Telematics Cellular Telephone Safety System
Claim 1 A method for improving safety in using a wireless communication device in a moving vehicle, the wireless communication device having an active voice mode wherein a person is speaking through the wireless communication device, and is capable of receiving a signal indicative of a nearby traffic light, comprising exercising the following steps by means of a computer program operating within the vehicle:
(a) Determining if the location of the vehicle is within a predetermined distance from the traffic light;
(b) Determining if the vehicle is moving;
(c) Determining if the wireless communication device is in an active voice mode; and
(d) Issuing an audible alarm in response to determining that (i) the vehicle is within the predetermined distance, (ii) the vehicle is moving, and (iii) the wireless communication device is in an active voice mode, whereby a user of the wireless communication device is warned of proximity to the traffic light.
The Patents are available for license and can be implemented on in-vehicle telematics and navigation systems.
This is the message that not all industry participants are grasping. The smartphone is rapidly becoming a platform for delivering safety systems into vehicles and yet leading governmental and non-governmental bodies continue to declare their opposition to the use of mobile devices in cars. The National Safety Council, the U.S. Secretary of Transportation (Ray LaHood) and the American Automobile Association have all declared their opposition to mobile phone use in cars.
Public authorities should speed, not impede, the path of technological progress. If smartphones can deliver safety to drivers faster than embedded systems or DSRC-based systems requiring billions of dollars in infrastructure investment, so be it. And new applications from companies such as ImaginYze and Global Mobile Alert, among many others, are making advanced safety technology available via smartphone apps.
Fortunately, none of this opposition to mobile phone use in cars has produced national or even local legislation banning mobile phone use altogether. Most laws only go so far as to either ban texting and driving or to require hands-free devices. In some states, teen drivers are forbidden to use mobile phones while driving. Nevertheless, the campaigns continue, including Oprah Winfrey’s NoPhoneZone.
Source: Roger Lanctot, Senior Analyst Strategy Analytics |
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